META, FACEBOOK

Visual Systems, 2019 - 2022
Roles: Art Director, Visual Designer

Visual Systems is an internal creative team at FB App that makes digital experiences at the intersection of product and communication design.

UI/UX- informed Art Direction, Illustration Systems & Guidelines.

Color guidance grounded in Accessibility & DEI that prioritizes the legibility of all humans.

Typography-driven design and information heirarchies.

Dark Mode Research and Guidance

Led a Dark Mode initiative to author illustration guidelines that determined what a “Dark Mode Safe” in-app in-feed image is. This entailed working with Accessibility to translate UI/UX legibility standards in Product Design to other media, e.g. illustrations, photographs, or photo collages. My team worked closely with the Trust and Community Safety lead to ensure our representations of people were respectful and inclusive.

Facebook Dating

Art Directed a series of in-feed animations to instill delight and encourage users to engage with FB’s experimental Dating app.

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Facebook Stories

Built a Style Guide and template for a design refresh of Facebook Stories. We commissioned and utilized a set of backgrounds unique to FB Stories, established updated typographic styles for a clearer design hierarchy, and determined imagery “safe zones” to ensure consistent harmony between content and image.

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